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GetWhy
Qualitative research AI
København

GetWhy

AI-powered qualitative research platform enabling enterprises to run AI-moderated consumer interviews at scale.

Status: Redaktionelt indsamletSidst gennemgået: 2. april 2026
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Hvad er GetWhy?

GetWhy is a Copenhagen-based AI company that enables enterprises to run AI-moderated consumer interviews at scale. Founded in 2011 as UserTribe, the company pivoted to an AI-first platform in 2022 and rebranded to GetWhy in 2024. Its proprietary GenAI model "Bloom" powers end-to-end qualitative research — from study design and global participant recruitment to AI-moderated video interviews in 100+ languages, expert-validated synthesis, and story-format insight delivery. Trusted by 100+ enterprise brands including Heineken, eBay, Nestlé, and Unilever.

GetWhy is an end-to-end AI platform for qualitative research, from study design and recruitment to AI-moderated interviews, synthesis, and activation. The platform enables enterprises to run AI-moderated consumer interviews globally, turning real conversations into trusted, decision-ready insights with video evidence in hours (vs. weeks for traditional research). Founded in 2011 as UserTribe, the company pivoted to an AI-first platform in 2022 and rebranded to GetWhy in 2024.

Teknologier & Kompetencer

Qualitative research AIconversational insightsconsumer researchmarket research

Redaktionel metode & kilder

Vi udvælger virksomheder ud fra offentlig dokumentation, virksomhedens egne kanaler, research-noter og manuel redaktionel gennemgang. Oplysninger mærkes som verificeret af virksomheden eller redaktionelt indsamlet.

Profilen er redaktionelt indsamlet på baggrund af offentlige kilder og research-noter.

Produkt

Produktnavn
GetWhy Platform (AI Research Platform)

End-to-end AI platform for qualitative research that handles study design, automated recruitment from 300M+ participants, AI-moderated video interviews in 100+ languages, insight synthesis via proprietary GenAI model "Bloom" (trained on 250,000+ sessions), and story-format activation through articles, videos, and podcasts.

Nøglefunktioner
AI Study Design — go from idea to ready-to-run study guide in secondsAutomated Recruitment — access to 300M+ verified B2B and B2C participants worldwide with built-in fraud preventionAI-Moderated Video Interviews — adaptive video interviews in 100+ languages with intelligent follow-up questionsInsight Synthesis — Bloom GenAI model extracts quotes, identifies themes, and synthesizes findingsGetWhy Stories — industry-first activation format delivering insights as articles, videos, presentations, and podcastsResearch Agent — chat with your data, turn study library into an always-on insight engineMultimodal Analysis — analyzes tone, emotion, and context beyond spoken wordPhD-Level Expert Validation — every study guided and reviewed by experienced researchersEnterprise Integrations — integrates with enterprise LLMs, data platforms, and workflows100+ Language Support with built-in translation preserving nuance and meaning
Prismodel
Work-based subscription (not per-seat SaaS). Clients purchase subscriptions for the amount of research "work" (insights) they want completed. Charged by work delivered, not by feature set or tooling access.

Målgruppe & Kunder

Målindustrier
Consumer Packaged Goods (CPG)RetailTravel and HospitalityTech, Media and TelecomFinance, Banking and InsuranceHealthcare and Life SciencesB2BAgency and Consulting
Bemærkelsesværdige kunder
eBayHeinekenMaerskNestléThe Coca-Cola CompanyAdidasMARSUnileverArla

Teknologi Stack

Proprietary GenAI model "Bloom" (trained on 250,000+ qualitative sessions)Sanity.io (CMS)BambooHR (Careers)

Certificeringer & Awards

ISO-certified security and governance

Konkurrenter

VyprTelletUserZoomZappiDovetailSuzySightXGetwizerWondering

Ofte stillede spørgsmål om GetWhy

What does GetWhy do?▼
GetWhy is an AI-powered qualitative research platform that enables enterprises to conduct AI-moderated consumer interviews at scale. The platform handles the entire research journey from study design and participant recruitment to interview moderation, insight synthesis, and activation through story-format deliverables (articles, videos, podcasts).
How does GetWhy's AI moderation work?▼
GetWhy uses a proprietary GenAI model called "Bloom," trained on over 250,000 qualitative research sessions. The AI conducts adaptive video interviews in 100+ languages, asking intelligent follow-up questions in real-time. Every study is guided and validated by PhD-level human researchers to ensure quality and rigor.
How is GetWhy different from traditional market research?▼
GetWhy delivers insights in 48 hours vs. weeks for traditional research. It reduces cost per interview by 84% and project management overhead by 80%. Unlike traditional agencies, GetWhy provides video evidence with every insight and delivers results through an innovative "Stories" format - articles, videos, and podcasts that make insights easy to consume across the organization.
Who are GetWhy's typical customers?▼
GetWhy serves 100+ global enterprise brands primarily in CPG, retail, travel, tech, finance, and healthcare. Notable clients include Heineken, eBay, Nestlé, The Coca-Cola Company, Adidas, MARS, Unilever, Arla, and Maersk.
How much does GetWhy cost?▼
GetWhy uses a work-based subscription model where clients pay for the volume of research work (insights delivered) rather than per-seat software licenses. Specific pricing is not publicly available - interested enterprises are directed to book a demo.
How much funding has GetWhy raised?▼
GetWhy has raised approximately $70M+ total, including a $34.5M Series A led by PeakSpan Capital (June 2024), a $20M Series A extension (July 2025), €8.04M in debt from CIBC Innovation Banking (February 2025), and approximately $30M in earlier rounds.

Virksomhedsdata

  • LokationKøbenhavn, DK
  • BrancheQualitative research AI
  • GrundlagtIgangværende system data-validering af infomation eller opdatering..
  • StiftereCasper Henningsen (CEO & Co-Founder), Jonas Alexandersson (Co-Founder)
  • Medarbejdere68
  • Funding~$70M+ total — $34.5M Series A (June 2024, led by PeakSpan Capital), $20M Series A extension (July 2025, led by PeakSpan Capital), €8.04M debt financing (Feb 2025, CIBC Innovation Banking), ~$30M in earlier rounds
  • Investorer
    PeakSpan CapitalArbejdernes LandsbankCIBC Innovation Banking
  • PrismodelWork-based subscription (not per-seat SaaS). Clients purchase subscriptions for the amount of research "work" (insights) they want completed. Charged by work delivered, not by feature set or tooling access.
  • CVR-statusAktiv
  • VerificeretNej
  • ProfilstatusRedaktionelt indsamlet
  • Sidst gennemgåetapril 2026
Links
WebsiteLinkedIn

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